In any given market, there are always going to be a handful of dealerships that rise to the top of Google's search rankings. The higher you rank, the more visible you are to potential customers, and the more likely you are to generate quality leads. So, how do you go about ranking higher than your competition? Here are four tips:
If you want to earn a spot on Google's coveted first page, you need to be consistently publishing fresh, keyword-rich content. This could take the form of blog posts, infographics, videos, or even just well-written descriptions of your inventory. No matter what form it takes, all of your content should be aimed at providing value to consumers and addressing their needs.
In today's world, it's no secret that more and more people are using their smartphones and tablets to access the internet. In fact, recent studies have shown that over 60% of all web traffic now comes from mobile devices. With that in mind, it's absolutely essential that your website is optimized for mobile users. If it isn't, you can bet that potential customers will quickly become frustrated and click away—never to return.
Social media should be viewed as one of your most powerful tools for promoting your dealership's content. Not only does it give you a direct line of communication with current and potential customers, but it also allows you to share your content with a much wider audience than you could reach through other channels. Utilize social media platforms like Facebook, Twitter, and Instagram to help spread the word about your latest blog post or video—and don't forget to include links back to your website!
While organic search results are great—and should always be your main focus— sometimes paid advertising is necessary to help give your dealership an extra boost. Investing in paid search ads is a great way to ensure that your listing is seen by potential customers, even if you're not currently ranking on the first page of Google's search results.
Organic search ranking is vital for any dealership that wants to stay visible online—but it isn't always easy to achieve. With so many other dealerships competing for attention, how can you make sure that yours stands out from the crowd? By following these four pillars of organic ranking success! Publish high-quality content regularly, optimize your site for mobile users, promote your content through social media, and invest in paid search advertising. Do all of this, and you'll be well on your way to generating quality leads and growing your business!
